@extends('/_layouts.master')

@section('contents')
<ul class="project-title">
	<li><strong>Stan Smith “Stan&#039;s Back” FW14</strong> &mdash; adidas Originals, 2014-15</li>
</ul>
{!! $page->prevnext(
  'project/stan-smith-for-every-court-ss15-campaign-1',
  'project/injection-pack',
  'project-nav'
) !!}
<section class="main project-main">
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    	<h2>STAN’S BACK — FW14</h2>
    	<p>360 campaign for the 2014 ‘Stan is Back’ global release of the adidas Originals Stan Smith.</p>
      <p><br></p>
      <p>The Stan Smith’s original white leather upper and green heel-tab is a globally recognised icon of adidas Originals.</p>
    </div>
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-01.jpg') !!}
		</div>
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          {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-06.jpg') !!}
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          {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-03.gif') !!}
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    	<h2>SEEDING</h2>
    	<p>Shoe boxes and packaging materials were rendered in Stan Smith colours with visual references to the shoe’s perforated three-stripes and signature tongue graphic. Custom models with personalised tongue graphics</p>
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    	<h2>OOH</h2>
    	<p>Billboard campaigns demonstrated the Stan Smith takeover through dominating large-scale advertising, accompanied by a ‘Stan’s Back’ viral poster campaign.</p>
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-04.jpg') !!}
		</div>
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	<div class="row row_big-image">
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      {!! $page->rspdv('SuperimposeStudio-adidasOriginals-StanSmith-SS14-05.jpg', 'auto-height position-center') !!}
    </div>
  </div>
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-08.jpg') !!}
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-02.jpg') !!}
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-07.jpg') !!}
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    	<h2>SOCIAL</h2>
    	<p>A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.</p>
    </div>
  </div>
	<div class="row row_image-set row_image-set-3">
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-10.jpg') !!}
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-12.jpg') !!}
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-11.jpg') !!}
		</div>
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    	<h2>ACTIVATION</h2>
    	<p>A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.</p>
    </div>
  </div>
	<div class="row row_image-set row_image-set-3">
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-16.jpg') !!}
		</div>
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-15.jpg') !!}
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      {!! $page->rsp('SuperimposeStudio-adidasOriginals-StanSmith-SS14-14.jpg') !!}
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  </div>
</section>
@endsection